Location: New York City
Talika is a french cosmetics company based in Paris, France. Talika is one of the pioneers of instrumental cosmetics. The company was founded in 1948 when Danielle Roches developed a base of plant extracts cream to treat burns of the soldiers' eyes. In addition to effectively heal them, she discovered that this cream stimulated the growth of eyelashes and eyebrows.
We designed a national advertising campaign featuring their latest products. Brand collateral includes trifolds, brochures, posters, postcards and brand applications throughout national beauty retailers.